Léo Talks: The DNA beyond the company

With its outstanding values, Cetro continues to have a positive impact on those around it.

Cetro has been expanding significantly, and its presence, strength, and performance have spread beyond our walls. I can see it by the way the company gained recognition in the cities where it operates, by the reach it has, and, above all, as we uphold our values in the community.

We are more than a company. Our brands of different segments have the same goal as my personal commitment as CEO, and the dedication of all my employees.

That's what sets Cetro apart! We use our knowledge to defend something much bigger than us, to understand needs, boost careers, spread our ideas, and make the future we want more real.

As I used to say: it isn’t possible to separate my ID from my business. Part of my evolution as a person is a result of my evolution as a businessman. A lot of the challenges I’ve been through made me a more experienced man, and this experience, for both myself and the Cetro Team, goes beyond the company boundaries.

Our DNA is reinforced every day, whether through attitudes, procedures, posture, or disposition. We only recognize the difference we make and how it benefits those around us when we go out of our comfort zone.

Even at the beginning of Cetro, we were able to move towards an impactful action. And even on a larger scale, we still have the same essence while becoming much more focused. After all, DNA doesn’t change; it improves.

Whether by promoting innovation and technology, creating jobs, or boosting business, employee well-being, professional preparation and awareness, our main pillar of action has always been clear: transformation for the benefit of the human being.

Seeing this reality from my entrepreneurial dream makes me very happy. When you have an idea, start to develop it, and suddenly it becomes real and has results, it means that our learning, dynamics, and pursuit of continuous excellence have become intrinsic.

We have certainly fulfilled our mission, as our values are becoming more and more commonplace and leaving their positive impact wherever Cetro goes. Between mistakes and successes, every detail of our brands reflects the desire to make the best happen and to connect and share what makes us unique.

These characteristics awaken the consumer's desire to buy, the employees' dedication to the Team, and, above all, the desire to be part of something really big that offers various opportunities.

That's why I ask you to insist on our differential. Being Cetro means wanting to go further together for the same goal. I have no doubt that we'll find places we never imagined we'd reach!